Hello, I'm Courtney.
I have been an onomatophile and logophile (lover of names and words, respectively) for as long as I can remember. Even as a child, I explored the origins and meanings of names across different cultures.
I've spent my career in marketing, helping businesses find the words that make people stop, listen, and remember.
A name is the most important piece of copy anyone will ever write. It deserves the same research, strategy, and creativity I bring to every brand, along with a great deal more heart.
Why By Any Other Name?
Juliet argued that names don't matter: a rose would smell as sweet whatever we called it. It's a beautiful line, and I respectfully disagree with it.
Names shape first impressions, carry family stories, and become part of how a person understands who they are. They are spoken thousands of times, written on everything from school books to wedding invitations, and passed down to people not yet born.
This studio exists to take that seriously, with a little whimsy along the way.
Your name, not mine
My job is to widen your view and sharpen your judgement, never to impose my own taste. The final choice is always yours.
Research, not guesswork
Every recommendation comes with its origins, associations, and practical considerations set out clearly, so you can decide with confidence.
Discreet, always
Your shortlist and your family's details stay between us. I never share or publish a client's names without their permission.
Part of Creative Niche
Brand thinking, applied to the most personal brief of all.
By Any Other Name is a studio of Creative Niche, a marketing and creative consultancy. The same strategic thinking that helps businesses find their voice now helps families find a name.